‘Scream’ Brings in $3.5 Million in Thursday Night Previews

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Ghostface in Paramount Pictures and Spyglass Media Group's "Scream." Courtesy of Paramount Pictures

Despite a surge in COVID-19 cases across the country, audiences still ventured out to the multiplex to catch the first few screenings of the highly anticipated fifth installment in the Scream franchise.

The film began screening at 7 in the evening local time domestically with showings running throughout the evening. By the end of the night the film brought in an impressive $3.5 million. For comparison, Paramount’s A Quiet Place Part II began its theatrical run with $4.8 million in Thursday night showings. A few months later, Universal’s Halloween Kills debuted with $4.85 million. Both Halloween Kills and A Quiet Place Part II went on to make over $45 million in their first weekend with Halloween even having a day and date component on Peacock.

Each film has come out at different stages of the pandemic. Scream releasing as the Omicron variant spreads rapidly. With a four day holiday weekend I think it is very likely that the fifth installment in this iconic franchise will reach, and hopefully surpass the $30 million mark.